A christmas range is as difficult to sell as a christmas album: it has to be traditional enough to fit the genre, but include enough new interpretations to add to what the consumers already own.
This year Åhléns hits the mark with products that fit a muted nordic winter colour scheme, as well as an interpretation of traditional Nordic folklore (if you're looking for a kitschy glitzy global celebration, there's plenty of that too). Whether your celebration will be a Royal Copenhagen kind of affair, or a Skansen fairytale you'll find something that fits perfectly. Additional bonus points for offering products that can be used the full winter season, if not year round, such as the monochrome linen shown above left, to great prices.
IMAGE: PRESS IMAGES ÅHLENS
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