One of the newcomers on the Swedish design market is af Swedala who combine folklore inspirations with an urban colour palette into family friendly home goods. I found them while hunting for new sheets, but their sizes didn't fit our bed. Instead, I fell in love with their beautifully wrapped soaps. Bonus points for the complimentary shipping (within Sweden) in their webshop.
View their latest catalogue here, but be warned, it may convince you (as it did me) that you've always wanted to live in a renovated barn, surrounded by children and great lamps.
IMAGE: PRESS IMAGE BY PATRIK HAGBORG, USED WITH PERMISSION
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